André Pessoa // Creative Director // Copywriter
>> Yeah, all of us have already listened that, in the social media era, brands need to have conversations with people, not only communicate to them. But, if you are in a boring conversation, what happens? You get out, right? Well, what I do is don't let these conversations be boring. For this, I use creative ideas and persuasive writing to build attention-getter stories. The kind of stuff that makes people want to get in the conversation instead of getting out of it.

>> I’ve worked for global and local brands such as:
Caixa Bank, Banco24Horas, Itaú Bank, São Paulo Mayor’s Office, São Paulo State Government, Ministry of Health, UNICEF, WHO - World Health Organization, Claro, TIM, Heineken, Citroën, Ford Dealers, Honda Cars and Motorcycles, Boticário, Aché Pharmaceuticals, Bristol-Myers Squibb, Takeda Pharmaceuticals, Johnson&Johnson and Reckitt Benckiser.

>> Some work for these clients were awarded at major Festivals.

Awards
>> Cannes Lions 2018 - Outdoor - Bronze Lion - São Paulo Mayor's Office 
>> Cannes Lions 2004 - Film - Bronze Lion - GNT >> Cannes Lions 2011 - Film - Shortlist - Johnson&Johnson (K-Y)
>> Cannes Lions 2003 - Film - Shortlist - Clorox
>> One Show 2019 - Direct - Non-traditional - Shortlist - São Paulo Mayor's Office  >> Clio Awards 2004 - Film - Finalist - GNT
>> London Festival 2004 - Film - Finalist - Aché Pharma (Flogoral)
>> London Festival 2004 - Film - Finalist - GNT
>> New York Festivals 2005 - Film - Bronze - GNT
>> New York Festivals 2005 - Film - Finalist - Aché Pharma (Flogoral) >> New York Festivals 2004 - Print - Finalist - iG
>> FIAP 2006 - Radio - Silver - Aché Farma (Flogoral)
>> FIAP 2006 - Radio - 4 X Finalist - Aché Farma (Flogoral)
>> FIAP 2004 - Film - Finalist - GNT
>> FIAP 2005 - Film - Finalist - Aché Farma (Flogoral)
>> Young Guns 2004 - Merit - GNT
>> The Funniest Commercial of The Year 2004 - Selected - GNT
>> Brazilian Creative Club 2018 - Direct - In Book - Sao Paulo Mayor's Office 
>> Brazilian Creative Club 2018 - Outdoor - In Book - Sao Paulo Mayor's Office  >> Brazilian Creative Club 2018 - CCSP - Craft / Copywriting - In Book - Crack Sampling / Sao Paulo Mayor's Office 
>> Brazilian Creative Club 2015 - Film - In Book - Quem Disse Berenice 
>> Brazilian Creative Club 2006 - Print - 6 X In Book - UNICEF
>> Brazilian Creative Club 2005 - Film - In Book - GNT
>> Brazilian Creative Club 2002 - Print - In Book - Neutrogena 
>> Brazilian Creative Club 2002 - Radio - Finalist - Clorox 
>> Brazilian Creative Club 2006 - Radio - Finalist - Flogoral
>> Effie Awards 2013 - Gold - Quem Disse Berenice
>> El Ojo 2005 - Film - Bronze - GNT 
>> El Ojo 2017 - Inovacción en Ambient - Merit - Special Dog. >> El Ojo 2011 - Film - Merit - Johnson&Johnson (K-Y)
>> Wave Festival 2014 - Design - Gold - Santa Clara

Experience >> General Marketing & Communications Director / Creative and Strategy Director, Mayor's Electoral Campaign - Eduardo Braide, Re-elected in the 1st round with a historic record of votes // São Luís, 2024 >>Creative Director/ Copywriter, iV5, working with CittaMobi, Loga, Ecourbis, SPUrbanuss and New Business. São Paulo, 2024.  >>Creative Director/ Copywriter Freelancer, CC&P, working with Ministry of Health, Metrô/SP, Detran/DF (Department of Traffic) and New Business. São Paulo, 2023 - 2024.  >> Creative Director & Strategist, Governor’s Electoral Campaign - Rose Modesto. Mato Grosso do Sul, 2022. >> Creative Director/ Copywriter Freelancer, CC&P, working with Ministry of Health, Detran/DF (Department of Traffic) and New Business. São Paulo, 2021 - 2022.  >> Senior Creative Copywriter Freelancer, Wunderman Thompson, working with Tramontina. São Paulo, 2021 - 2021.  >> Senior Creative Copywriter Freelancer, Hnk Lab WPP, working with Amstel. São Paulo, 2021 - 2021.  >> Creative Director & Strategist, Mayor’s Electoral Campaign - Eduardo Braide, Elected. São Luís, 2020.  >> Senior Creative Copywriter, Havas+, working with TIM, Banco24Horas, Banco Pan and New Business. São Paulo, 2020 - 2020. 
>> Creative Lead - Copy, nova/sb, working with WHO- World Health Organization, UNICEF, BNDES (Brazilian Development Bank), Caixa Bank, Brazilian Ministry of Health, São Paulo Mayor’s Office, Special Dog (pet food). São Paulo, 2017 - 2019. 
>> Creative Lead - Copy, President’s Electoral Campaign - Geraldo Alckmin. São Paulo, 2018 - 2018. >> Creative Director/ Copywriter, Lua.ag working with São Paulo State, AES Brasil, São Paulo Subway and São Paulo Mayor’s Office. São Paulo, 2016 - 2017. 
>> Senior Creative Copywriter, Ogilvy working with Claro Telecom, Unilever, Coca-Cola, Flying Horse, Philips and IBM. São Paulo, 2015 - 2016. >> Senior Creative Copywriter, Havas Worldwide working with Citroen, Reckitt Benckiser, Accor Hotels, Hershey’s, Pernod Ricard, MSC Cruises. São Paulo, 2014 - 2015.
>> Senior Creative Copywriter, Santa Clara working with Takeda Pharmaceutical, Boticário Group, Diageo, 3Corações (Coffee), J.Macedo, Qualicorp and New Business. São Paulo, 2012 - 2014.
>> Creative Director/ Copywriter, BorghiErh/Lowe working with Caixa Bank, Caixa Lottery, Ministry of Health, Johnson&Johnson and Unilever. São Paulo and Brasília, 2009 - 2011.
>> Creative Director, Propeg working with Insinuante (Retail – a big Brazilian store like Ikea). Salvador, 2008 - 2009.
>> Senior Creative Copywriter, Fischer America working with Heineken, Caixa Bank, Caixa Lottery, Honda Cars, Panasonic and Valor Econômico (Business Newspaper) São Paulo, 2006 - 2008.
>> Creative Director/ Copywriter, Eugenio DDB working with GNT (Pay TV),  iG (Internet Provider), Johnson&Johnson, Kasinski Motorcycles, Aché Pharmaceutical. São Paulo, 2002 - 2006.
>> Copywriter, DM9 DDB working with Itau Bank, Clorox, Guaraná Antarctica (InBev), Honda Cars and Motorcycles, Philips, TAM Airlines, UNICEF, Telefonica and Vivo. São Paulo, 2000 - 2002. >> Intern - Copywriter, W/Brasil working with Mercedes, Intelig and New Business. São Paulo, 2000.

Education
>> Graduated in Advertising at Universidade Católica de Salvador - Bahia/ Brazil. 

Publications >> "Fogos Confiança" Romance, 2019 >> "Love for Dummies" Script, 2018 >> "A Incrível Arte de Encolher Vidas" Short Stories, 2015 >> "Fogos Confiança" Script, 2007 >> "Blefe" Script, 2007

 Linkedin >>